# Analyze Your Google Ads Data with AI - URL: https://betteranalyst.com/data-connectors/google-ads Formula Bot is now Better Analyst—same account, more powerful analysis.Formula Bot is now Better Analyst—same account and workflows, with more powerful analysis, dashboards, and automation. [Learn what changed](https://betteranalyst.com/formula-bot-is-now-better-analyst) Google Ads connector Connect direct or MCC-managed customer accounts and ask questions about campaign, keyword, search-term, cost, and conversion performance. Free to tryRead-only accessDirect & MCC accounts ### Direct and manager accounts Discover directly accessible customers and customer accounts managed through an MCC hierarchy. ### Read-only by design Better Analyst executes GAQL through the Google Ads Search endpoint and cannot create or modify campaigns. ### Refreshable reporting Live queries and saved dashboard queries rerun against current Google Ads data. ## What You Can Analyze ### Campaign performance - “Which campaigns drove the most conversions?” - “Show spend and ROAS for the last 30 days” - “Compare impressions and clicks by campaign” ### Keywords & search terms - “Which keywords spend without converting?” - “Top search terms by conversions?” - “Compare keyword match types” ### Ad groups & ads - “Which ad groups have the best CPA?” - “Show ad performance by day” - “Find low-CTR ads with meaningful volume” ### Conversion reporting - “Conversion value by campaign?” - “How has CPA changed this month?” - “Show all conversions and cost by week” ### [Detailed Setup Guide](https://betteranalyst.com/docs/connectors/google-ads) [Step-by-step instructions for connecting and configuring Google Ads.](https://betteranalyst.com/docs/connectors/google-ads) ## What teams do with Google Ads - [Google Ads reportingCampaign, keyword and search-term reports from a question, refreshed and delivered.](https://betteranalyst.com/solutions/ppc-reporting) - [Cross-channel marketing dashboardGoogle Ads, Meta Ads and GA4 lined up by date on one dashboard.](https://betteranalyst.com/solutions/cross-channel-marketing-dashboard) - [ROAS dashboardReturn on ad spend by campaign and channel, with the spend behind it.](https://betteranalyst.com/solutions/roas-dashboard) - [How to analyze Google Ads data with AITen questions worth asking your account, with the GAQL behind them.](https://betteranalyst.com/blog/how-to-analyze-google-ads-data-with-ai) ## Explore Other Connectors ### [Google Analytics](https://betteranalyst.com/data-connectors/google-analytics) [Connect Google Analytics 4 to Better Analyst and analyze website traffic, user behavior, and conversions using AI-powered natural language queries.](https://betteranalyst.com/data-connectors/google-analytics) ### [Google Search Console](https://betteranalyst.com/data-connectors/google-search-console) [Connect Google Search Console to Better Analyst and analyze search performance, keyword rankings, and indexing with AI-powered queries.](https://betteranalyst.com/data-connectors/google-search-console) ### [Meta AdsComing soon](https://betteranalyst.com/data-connectors/meta-ads) [Coming soon: analyze Facebook and Instagram campaign spend, reach, clicks, conversions, and ROAS with AI.](https://betteranalyst.com/data-connectors/meta-ads) ### [Tableau](https://betteranalyst.com/data-connectors/tableau) [Connect Tableau Cloud to Better Analyst and chat with synced dashboards, views, and datasources as BI collections.](https://betteranalyst.com/data-connectors/tableau) ### [Power BI](https://betteranalyst.com/data-connectors/powerbi) [Connect Power BI to Better Analyst and analyze semantic models with DAX while browsing synced workspaces, reports, and dashboards.](https://betteranalyst.com/data-connectors/powerbi) [![](https://betteranalyst.com/images/logos/airtable-logo.webp?dpl=30a7c46a57c9d296a52ce7ac225b88917aeba62c)](https://betteranalyst.com/data-connectors/airtable) ### [Airtable](https://betteranalyst.com/data-connectors/airtable) [Connect a read-only Airtable base and analyze selected tables in chat and refreshable dashboards.](https://betteranalyst.com/data-connectors/airtable) ### [HubSpot](https://betteranalyst.com/data-connectors/hubspot) [Connect a HubSpot portal read-only and analyze contacts, companies, deals, and tickets in chat, refreshable dashboards, alerts, and Data Flows.](https://betteranalyst.com/data-connectors/hubspot) ### [Google Sheets](https://betteranalyst.com/data-connectors/google-sheets) [Connect Google Sheets to Better Analyst and sync spreadsheet data for AI-powered analysis, dashboards, reports, and scheduled refreshes.](https://betteranalyst.com/data-connectors/google-sheets) ### [Google Drive](https://betteranalyst.com/data-connectors/google-drive) [Connect Google Drive to Better Analyst and import spreadsheets, CSVs, and data files for AI-powered analysis without manual downloads.](https://betteranalyst.com/data-connectors/google-drive) ### [Dropbox](https://betteranalyst.com/data-connectors/dropbox) [Connect Dropbox to Better Analyst and import Excel, CSV, and TSV files for AI-powered analysis without manual downloads.](https://betteranalyst.com/data-connectors/dropbox) ### [OneDrive](https://betteranalyst.com/data-connectors/onedrive) [Connect Microsoft OneDrive to Better Analyst and import Excel, CSV, and TSV files directly into AI chats, dashboards, and reports.](https://betteranalyst.com/data-connectors/onedrive) ### [SharePoint](https://betteranalyst.com/data-connectors/sharepoint) [Connect Microsoft SharePoint to Better Analyst and import Excel, CSV, and TSV files from document libraries for AI-powered analysis.](https://betteranalyst.com/data-connectors/sharepoint) ### [Google BigQuery](https://betteranalyst.com/data-connectors/bigquery) [Connect Google BigQuery to Better Analyst and analyze massive datasets in your data warehouse using AI-powered natural language queries.](https://betteranalyst.com/data-connectors/bigquery) ### [Snowflake](https://betteranalyst.com/data-connectors/snowflake) [Connect your Snowflake data warehouse to Better Analyst and analyze your data with AI-powered natural language queries. No SQL required.](https://betteranalyst.com/data-connectors/snowflake) ### [Databricks](https://betteranalyst.com/data-connectors/databricks) [Connect your Databricks SQL warehouse and Unity Catalog to Better Analyst and analyze your lakehouse data with AI-powered natural language queries. No SQL required.](https://betteranalyst.com/data-connectors/databricks) ### [MySQL](https://betteranalyst.com/data-connectors/mysql) [Connect your MySQL database to Better Analyst and query your data using AI-powered natural language. No SQL expertise required.](https://betteranalyst.com/data-connectors/mysql) ### [PostgreSQL](https://betteranalyst.com/data-connectors/postgresql) [Connect your PostgreSQL database to Better Analyst and explore your data with AI-powered natural language queries. No SQL required.](https://betteranalyst.com/data-connectors/postgresql) ### [Supabase](https://betteranalyst.com/data-connectors/supabase) [Connect your Supabase Postgres database to Better Analyst and analyze live product, user, and event data with AI-powered natural language queries.](https://betteranalyst.com/data-connectors/supabase) [![](https://betteranalyst.com/images/logos/microsoft-sql-server.png)](https://betteranalyst.com/data-connectors/mssql) ### [Microsoft SQL Server](https://betteranalyst.com/data-connectors/mssql) [Connect Microsoft SQL Server to Better Analyst and explore enterprise data with AI-powered natural language queries. No SQL expertise needed.](https://betteranalyst.com/data-connectors/mssql) ### [Amazon Redshift](https://betteranalyst.com/data-connectors/redshift) [Connect your Amazon Redshift data warehouse to Better Analyst and analyze your data with AI-powered natural language queries. No SQL required.](https://betteranalyst.com/data-connectors/redshift) ### [Salesforce](https://betteranalyst.com/data-connectors/salesforce) [Connect a Salesforce org read-only and analyze accounts, opportunities, leads, cases, and custom objects in chat, dashboards, alerts, and Data Flows.](https://betteranalyst.com/data-connectors/salesforce) ## Frequently Asked Questions Can Better Analyst change my campaigns? No. The connector is read-only and uses only the Google Ads Search endpoint for reporting. Why does Google show a broad Ads permission? Google provides one Google Ads API OAuth scope rather than a narrower reporting-only scope. Better Analyst restricts the connector itself to account discovery and read-only Search requests. Does it support MCC accounts? Yes. Better Analyst discovers customer hierarchies and saves the required manager customer context with each selected account. What data can I analyze? You can query compatible Google Ads reporting resources including campaigns, ad groups, ads, keywords, search terms, segments, costs, and conversions. How are costs represented? Google Ads returns cost fields in micros. Better Analyst preserves the raw API values and uses the selected account currency and timezone as analysis context. Are dashboards refreshed with live data? Yes. Dashboard refresh reruns the saved GAQL. Rolling DURING ranges move forward, while literal historical dates remain fixed. How do I connect Google Ads to Better Analyst? Click "Connect Google Ads," sign in with the Google account that has access to your ads, and select the customer accounts you want to analyze. Accounts under a manager (MCC) account are discovered for you. No developer token or API setup is needed. Is my Google Ads data secure? OAuth tokens are encrypted before they are stored and are never sent to your browser. The connector only runs read-only reports. You can disconnect from the connector page or revoke access from your Google Account connections at any time. Does it report on Performance Max campaigns? Yes, at the campaign level: Performance Max campaigns appear in campaign reports with their cost, clicks, conversions, and conversion value. Google exposes less detail for Performance Max than for Search campaigns, so keyword and search-term reports mainly cover Search campaigns. Can I combine Google Ads with GA4 or a spreadsheet? Yes. Attach Google Analytics, Google Sheets, or Meta Ads to the same chat and ask for spend, sessions, and conversions side by side. Better Analyst fetches each source and joins the results by date or campaign. Can I schedule a Google Ads report? Yes. Save a Google Ads report as a Data Flow to deliver it to Google Sheets or a database on a schedule, or schedule a task that reruns the analysis and sends the summary by email or Slack. ## Ready to Analyze Your Google Ads Data? [Connect Google Ads](https://app.betteranalyst.com/signup?connector=google-ads)