# Analyze Your Google Analytics Data with AI - URL: https://betteranalyst.com/data-connectors/google-analytics Formula Bot is now Better Analyst—same account, more powerful analysis.Formula Bot is now Better Analyst—same account and workflows, with more powerful analysis, dashboards, and automation. [Learn what changed](https://betteranalyst.com/formula-bot-is-now-better-analyst) Google Analytics connector Connect Google Analytics 4 to Better Analyst and ask questions about your website traffic, user behavior, and conversions in plain English. - Free to try - Read-only access - GA4 supported * ### Quick setup Simple Google sign-in with no manual configuration. Select your GA4 property and start analyzing in under a minute. * ### Secure connection Enterprise-grade OAuth 2.0 authentication. Read-only access. Credentials stored encrypted. * ### Real-time access Query your live GA4 data instantly. No exports, no stale CSVs. Always the latest metrics. ## What you can analyze - ### Traffic Analysis - “How many sessions last month?” - “Top 10 pages by pageviews?” - “Traffic trends past 90 days” - ### Source & Campaign Analysis - “Which channels drive the most traffic?” - “Organic vs paid this quarter?” - “Highest conversion rate campaigns?” - ### User Behavior - “Average session duration by device?” - “Bounce rate by landing page?” - “Highest exit rate pages?” - ### Conversions & Revenue - “Conversions from Google Ads?” - “Conversion rate by country?” - “Revenue by traffic source?” ## Google Analytics reports you can build - ### [GA4 Channel Performance Report: Traffic to Revenue](https://betteranalyst.com/data-connectors/google-analytics/channel-performance-report) [Build a GA4 channel performance report by default channel group: sessions, engagement, key events and revenue, with sample output and setup in Better Analyst.](https://betteranalyst.com/data-connectors/google-analytics/channel-performance-report) - ### [GA4 Ecommerce Report: Products, Revenue and Funnel Rates](https://betteranalyst.com/data-connectors/google-analytics/ecommerce-report) [Build a GA4 ecommerce report by product: items viewed, added to cart, purchased and item revenue, plus view-to-purchase rates. Fields, sample output and setup.](https://betteranalyst.com/data-connectors/google-analytics/ecommerce-report) - ### [GA4 Key Events Report: Conversions by Event and Channel](https://betteranalyst.com/data-connectors/google-analytics/key-events-report) [Report on GA4 key events (formerly conversions): counts and rates by event name, channel and device, using the renamed Data API fields. Sample and setup.](https://betteranalyst.com/data-connectors/google-analytics/key-events-report) - ### [GA4 Landing Page Report: Engagement and Conversions by Page](https://betteranalyst.com/data-connectors/google-analytics/landing-page-report) [Build a GA4 landing page report: sessions, engagement rate, key event rate and revenue per entry page, with the API fields, a sample table and setup steps.](https://betteranalyst.com/data-connectors/google-analytics/landing-page-report) - ### [GA4 Monthly Client Report for Agencies (Template + Fields)](https://betteranalyst.com/data-connectors/google-analytics/monthly-client-report) [What to put in a monthly GA4 client report: traffic, engagement, key events and revenue versus last month and last year, plus how to automate it per client.](https://betteranalyst.com/data-connectors/google-analytics/monthly-client-report) - ### [GA4 UTM Campaign Report: Source, Medium and Campaign Results](https://betteranalyst.com/data-connectors/google-analytics/utm-campaign-report) [Report on UTM-tagged campaigns in GA4 by session source, medium and campaign name: sessions, key events and revenue, plus how to catch broken tagging.](https://betteranalyst.com/data-connectors/google-analytics/utm-campaign-report) [**Detailed setup guide**Step-by-step instructions for connecting and configuring Google Analytics.](https://betteranalyst.com/docs/connectors/google-analytics) ## Explore other connectors - ### [Google Search Console](https://betteranalyst.com/data-connectors/google-search-console) [Connect Google Search Console to Better Analyst and analyze search performance, keyword rankings, and indexing with AI-powered queries.](https://betteranalyst.com/data-connectors/google-search-console) - [![](https://betteranalyst.com/images/logos/google-ads.webp)](https://betteranalyst.com/data-connectors/google-ads) ### [Google Ads](https://betteranalyst.com/data-connectors/google-ads) [Connect direct and MCC-managed Google Ads accounts to analyze campaigns, keywords, search terms, costs, and conversions with AI.](https://betteranalyst.com/data-connectors/google-ads) - ### [Meta AdsComing soon](https://betteranalyst.com/data-connectors/meta-ads) [Coming soon: analyze Facebook and Instagram campaign spend, reach, clicks, conversions, and ROAS with AI.](https://betteranalyst.com/data-connectors/meta-ads) - ### [Tableau](https://betteranalyst.com/data-connectors/tableau) [Connect Tableau Cloud to Better Analyst and chat with synced dashboards, views, and datasources as BI collections.](https://betteranalyst.com/data-connectors/tableau) - ### [Power BI](https://betteranalyst.com/data-connectors/powerbi) [Connect Power BI to Better Analyst and analyze semantic models with DAX while browsing synced workspaces, reports, and dashboards.](https://betteranalyst.com/data-connectors/powerbi) - [![](https://betteranalyst.com/images/logos/airtable-logo.webp?dpl=c3a99e2b7961f51c9b379add33be693e641879a6)](https://betteranalyst.com/data-connectors/airtable) ### [Airtable](https://betteranalyst.com/data-connectors/airtable) [Connect a read-only Airtable base and analyze selected tables in chat and refreshable dashboards.](https://betteranalyst.com/data-connectors/airtable) - ### [HubSpot](https://betteranalyst.com/data-connectors/hubspot) [Connect a HubSpot portal read-only and analyze contacts, companies, deals, and tickets in chat, refreshable dashboards, alerts, and Data Flows.](https://betteranalyst.com/data-connectors/hubspot) - ### [Google Sheets](https://betteranalyst.com/data-connectors/google-sheets) [Connect Google Sheets to Better Analyst and sync spreadsheet data for AI-powered analysis, dashboards, reports, and scheduled refreshes.](https://betteranalyst.com/data-connectors/google-sheets) - ### [Google Drive](https://betteranalyst.com/data-connectors/google-drive) [Connect Google Drive to Better Analyst and import spreadsheets, CSVs, and data files for AI-powered analysis without manual downloads.](https://betteranalyst.com/data-connectors/google-drive) - ### [Dropbox](https://betteranalyst.com/data-connectors/dropbox) [Connect Dropbox to Better Analyst and import Excel, CSV, and TSV files for AI-powered analysis without manual downloads.](https://betteranalyst.com/data-connectors/dropbox) - ### [OneDrive](https://betteranalyst.com/data-connectors/onedrive) [Connect Microsoft OneDrive to Better Analyst and import Excel, CSV, and TSV files directly into AI chats, dashboards, and reports.](https://betteranalyst.com/data-connectors/onedrive) - ### [SharePoint](https://betteranalyst.com/data-connectors/sharepoint) [Connect Microsoft SharePoint to Better Analyst and import Excel, CSV, and TSV files from document libraries for AI-powered analysis.](https://betteranalyst.com/data-connectors/sharepoint) - ### [Google BigQuery](https://betteranalyst.com/data-connectors/bigquery) [Connect Google BigQuery to Better Analyst and analyze massive datasets in your data warehouse using AI-powered natural language queries.](https://betteranalyst.com/data-connectors/bigquery) - ### [Snowflake](https://betteranalyst.com/data-connectors/snowflake) [Connect your Snowflake data warehouse to Better Analyst and analyze your data with AI-powered natural language queries. No SQL required.](https://betteranalyst.com/data-connectors/snowflake) - ### [Databricks](https://betteranalyst.com/data-connectors/databricks) [Connect your Databricks SQL warehouse and Unity Catalog to Better Analyst and analyze your lakehouse data with AI-powered natural language queries. No SQL required.](https://betteranalyst.com/data-connectors/databricks) - ### [MySQL](https://betteranalyst.com/data-connectors/mysql) [Connect your MySQL database to Better Analyst and query your data using AI-powered natural language. No SQL expertise required.](https://betteranalyst.com/data-connectors/mysql) - ### [PostgreSQL](https://betteranalyst.com/data-connectors/postgresql) [Connect your PostgreSQL database to Better Analyst and explore your data with AI-powered natural language queries. No SQL required.](https://betteranalyst.com/data-connectors/postgresql) - ### [Supabase](https://betteranalyst.com/data-connectors/supabase) [Connect your Supabase Postgres database to Better Analyst and analyze live product, user, and event data with AI-powered natural language queries.](https://betteranalyst.com/data-connectors/supabase) - [![](https://betteranalyst.com/images/logos/microsoft-sql-server.png)](https://betteranalyst.com/data-connectors/mssql) ### [Microsoft SQL Server](https://betteranalyst.com/data-connectors/mssql) [Connect Microsoft SQL Server to Better Analyst and explore enterprise data with AI-powered natural language queries. No SQL expertise needed.](https://betteranalyst.com/data-connectors/mssql) - ### [Amazon Redshift](https://betteranalyst.com/data-connectors/redshift) [Connect your Amazon Redshift data warehouse to Better Analyst and analyze your data with AI-powered natural language queries. No SQL required.](https://betteranalyst.com/data-connectors/redshift) - ### [Salesforce](https://betteranalyst.com/data-connectors/salesforce) [Connect a Salesforce org read-only and analyze accounts, opportunities, leads, cases, and custom objects in chat, dashboards, alerts, and Data Flows.](https://betteranalyst.com/data-connectors/salesforce) ## Frequently asked questions What version of Google Analytics does Better Analyst support? Better Analyst supports Google Analytics 4 (GA4). Universal Analytics (UA) was sunset by Google in July 2024. If you haven't migrated yet, Google has automatically migrated your property to GA4. What permissions does Better Analyst need? Better Analyst only requires read-only access to your Google Analytics data. We use OAuth 2.0 to authenticate securely through Google's official API. We never modify your analytics configuration or data. How do I connect Google Analytics to Better Analyst? Click "Connect Google Analytics," sign in with your Google account, and select the GA4 property you want to analyze. The entire process takes less than a minute. No API keys or manual configuration needed. What data can I analyze with Better Analyst? You can analyze all standard GA4 metrics including sessions, pageviews, users, bounce rate, session duration, traffic sources, campaigns, conversions, revenue, device categories, geographic data, and more. Ask any question in plain English. Is my Google Analytics data secure? Yes. We use enterprise-grade OAuth 2.0 authentication provided by Google. Your credentials are never stored on our servers. Data is encrypted in transit and at rest. We maintain read-only access and never modify your analytics setup. Can I compare time periods in my analytics? Absolutely. You can ask Better Analyst to compare any time periods — for example, "Compare this month's traffic to last month" or "Show me year-over-year growth in conversions." The AI handles the date calculations automatically. ## Ready to Analyze Your Google Analytics Data? [Connect Google Analytics](https://app.betteranalyst.com/signup?connector=google-analytics)