# Google Analytics

- URL: https://betteranalyst.com/docs/connectors/google-analytics
- Updated: 2026-11-12
- Author: Better Analyst

Connect your GA4 property to Better Analyst and analyze sessions, pageviews, traffic sources, conversions, and user behavior with natural language.

Connect your Google Analytics 4 (GA4) property to analyze website traffic, user behavior, and conversions with natural language.

## Prerequisites

- A Google Analytics 4 property
- Admin or Viewer access to the GA4 property
- A Google account with access to the property

Better Analyst only supports GA4 properties. Universal Analytics (UA) is not supported.

## Setup Steps

### 1. Start the Connection

1. Go to **Connectors** in the sidebar
2. Click **Add Connector**
3. Select **Google Analytics**

### 2. Authenticate with Google

1. Click **Connect with Google**
2. Sign in to your Google account
3. Review the permissions requested
4. Click **Allow** to grant access

Better Analyst requests read-only access to your Analytics data.

### 3. Select Your Property

1. Choose the GA4 account from the dropdown
2. Select the property you want to analyze
3. Click **Connect**

### 4. Verify Connection

The connector status should show green. You can now use it in chats.

## What Data is Available

Better Analyst can access all standard GA4 metrics and dimensions:

### Metrics

- Sessions, Users, New Users
- Pageviews, Screen Views
- Bounce Rate, Session Duration
- Conversions, Revenue
- Events and Event Parameters

### Dimensions

- Date, Hour, Day of Week
- Source, Medium, Campaign
- Page Path, Page Title
- Device, Browser, Operating System
- Country, City, Region
- Landing Page, Exit Page

## Example Questions

### Traffic Analysis

- "How many sessions did we have last month?"
- "What are the top 10 pages by pageviews this week?"
- "Show traffic trends for the past 90 days"

### Source Analysis

- "Which channels are driving the most traffic?"
- "Compare organic vs paid traffic this quarter"
- "What campaigns had the highest conversion rate?"

### User Behavior

- "What's the average session duration by device?"
- "Show the bounce rate by landing page"
- "What's the user journey from homepage to checkout?"

### Conversions

- "How many conversions did we get from Google Ads?"
- "What's the conversion rate by country?"
- "Show revenue by traffic source"

## Troubleshooting

### Connection Failed

- Ensure you have at least Viewer access to the GA4 property
- Check that you selected a GA4 property (not Universal Analytics)
- Try disconnecting and reconnecting

### No Data Showing

- Verify the date range includes data collection period
- Check that the property has active tracking
- Ensure data filters aren't excluding all data

### Token Expired

Google OAuth tokens expire periodically. Reconnect by:

1. Going to **Connectors**
2. Finding the GA4 connector
3. Clicking **Reconnect**

## Best Practices

### Date Ranges

Specify clear date ranges for accurate results:

- "Last 30 days" instead of "recently"
- "Q4 2024" instead of "last quarter"

### Specific Metrics

Be precise about what you want:

- "Show sessions, not users"
- "I need pageviews, not screen views"

### Compare Periods

Better Analyst can compare time periods:

- "Compare this month to last month"
- "Year over year traffic comparison"

## Next Steps

- [Connect Google Search Console](https://betteranalyst.com/docs/connectors/google-search-console) for search data
- [Learn about asking questions](https://betteranalyst.com/docs/ai-chat/asking-questions)