# Google Ads and GA4 on one dashboard, with Meta Ads coming soon. - URL: https://betteranalyst.com/solutions/cross-channel-marketing-dashboard Formula Bot is now Better Analyst—same account, more powerful analysis.Formula Bot is now Better Analyst—same account and workflows, with more powerful analysis, dashboards, and automation. [Learn what changed](https://betteranalyst.com/formula-bot-is-now-better-analyst) Cross-channel reporting Describe the dashboard you want. Better Analyst pulls each platform, lines the numbers up by date, and shows spend, CPA and ROAS per channel next to what GA4 recorded on your site. Google Ads and GA4 work today; Meta Ads is coming soon. [Start free with your data](https://app.betteranalyst.com/signup)[Book a demo](https://betteranalyst.com/demo) - [![](https://betteranalyst.com/images/logos/google-ads.webp)Google Ads](https://betteranalyst.com/data-connectors/google-ads) - [Meta AdsComing soon](https://betteranalyst.com/data-connectors/meta-ads) - [Google Analytics](https://betteranalyst.com/data-connectors/google-analytics) - [Google Search Console](https://betteranalyst.com/data-connectors/google-search-console) - [Google Sheets](https://betteranalyst.com/data-connectors/google-sheets) - [Google BigQuery](https://betteranalyst.com/data-connectors/bigquery) **Spend and ROAS by channel**Last 30 days ChannelSpendROASGoogle Ads$8,9004.6GA4 · organic——Meta AdsComing soon ## How it fits the work you already do. 1. ### One question across platforms Ask for blended spend and ROAS by week. Better Analyst queries Google Ads and your other sources separately, converts Google’s micros to currency, and joins the results. The code that did the join is shown with the answer. Meta Ads will join the same way once it’s available. 2. ### Platform numbers next to GA4 Ad platforms and GA4 count conversions differently. Put them side by side so the gap is visible, and write your definition of a conversion into Data Context so every answer uses it. 3. ### Spend that lives in a spreadsheet Agency fees, offline spend and channels without a connector can come from a Google Sheet, joined to the platform data by date or campaign name. 4. ### Keeping it current Google Ads, GA4 and Search Console data refresh on the schedule you set, so the dashboard is current before the review. Add an alert to hear about a spend or ROAS swing as soon as it happens. ## Questions to start with. - [“Build a weekly dashboard of Google Ads spend, conversions and ROAS next to GA4 sessions and revenue.”Ask this in your workspace](https://app.betteranalyst.com/signup?query=Build%20a%20weekly%20dashboard%20of%20Google%20Ads%20spend%2C%20conversions%20and%20ROAS%20next%20to%20GA4%20sessions%20and%20revenue.) - [“Compare cost per conversion by channel for the last 90 days.”Ask this in your workspace](https://app.betteranalyst.com/signup?query=Compare%20cost%20per%20conversion%20by%20channel%20for%20the%20last%2090%20days.) - [“Show Google Ads conversions next to GA4 key events by week.”Ask this in your workspace](https://app.betteranalyst.com/signup?query=Show%20Google%20Ads%20conversions%20next%20to%20GA4%20key%20events%20by%20week.) ## Common questions. Which ad platforms can I connect? Google Ads connects directly today, alongside Google Analytics 4 and Search Console, and Meta Ads is coming soon. Spend from other channels can come from a Google Sheet, a CSV export or a table in your warehouse. Why don’t platform conversions match GA4? Each ad platform attributes conversions with its own rules and windows, and GA4 uses its own attribution model. Showing them side by side makes the difference visible instead of hiding it in one blended number. Can clients see the dashboard? Yes. Make the dashboard public and share the link, or invite clients as free Viewers on the Team plan. ## Related - [ROAS dashboard Return on ad spend by campaign and channel, with the spend behind it.](https://betteranalyst.com/solutions/roas-dashboard) - [Google Ads reporting Campaign, keyword and search-term reports from a question.](https://betteranalyst.com/solutions/ppc-reporting) - [Meta Ads reporting Coming soon: Facebook and Instagram spend, conversions and ROAS by campaign, ad set or ad.](https://betteranalyst.com/solutions/meta-ads-reporting) - [Marketing teams GA4, Search Console and ad spend in one workspace.](https://betteranalyst.com/solutions/marketing-teams) Security ## Ready when your security team asks. Per-member access is on Team. SSO, SCIM and audit export are on Enterprise, on a custom annual contract. [Enterprise overview ](https://betteranalyst.com/enterprise)[Security details](https://betteranalyst.com/security) - Single sign-on and SCIM SAML sign-in with Okta, Microsoft Entra ID or Google Workspace, and SCIM provisioning that adds and removes people for you. - Per-member data access Rows, tables and columns are filtered for whoever is asking, in chat and on dashboards. - An audit log of every change Sign-ins, role changes, data access edits, shares and exports, filterable and exportable to CSV. - An isolated sandbox for every chat Analysis code runs in its own environment, separate from other chats and other customers. - Your data never trains AI models Not ours, and not our AI provider’s. - Stored in the US, encrypted throughout Data is stored on AWS in the United States and encrypted in transit and at rest. Ask your first question now.\ Let it keep working tomorrow. ----------------------------- Free plan, no credit card. Bring a spreadsheet or connect a source. [Start free with your data](https://app.betteranalyst.com/signup)