# Supermetricsvs Better Analyst - URL: https://betteranalyst.com/vs/supermetrics Formula Bot is now Better Analyst—same account, more powerful analysis.Formula Bot is now Better Analyst—same account and workflows, with more powerful analysis, dashboards, and automation. [Learn what changed](https://betteranalyst.com/formula-bot-is-now-better-analyst) Comparison Supermetrics moves marketing data into the tools you already report in. Better Analyst answers the question and builds the dashboard itself. [Try Better Analyst free](https://app.betteranalyst.com/signup) Supermetrics ### A marketing data pipeline - Sends marketing data to Looker Studio, Google Sheets, Excel, Power BI or an AI chat - Covers paid media, social, SEO, ecommerce, email and sales sources - Priced by data sources, accounts per source, users and destinations **Best for:** Teams that report in Looker Studio or Sheets and need many marketing platforms. Better Analyst ### An analytics workspace - Ask about Google Ads, GA4 and your business data in one chat, with Meta Ads coming soon - Dashboards, Data Flows and alerts are built in, with no separate BI tool - Per-seat plans from $20/mo, and a free plan with no card **Best for:** Teams that want the answer and the dashboard, not only a data feed. Supermetrics details verified on its own public pages in October 2026. Better Analyst prices come from our live plan catalog. Side by side ## At a glance | Feature | Better Analyst | Supermetrics | | - | - | - | | Pricing | | | | Try it | Free plan, no card | 14-day free trial, no card | | Entry plan | $20/mo Starter | $55/mo Starter ($44/mo yearly): 3 sources, 1 user | | Next plan | $40/user/mo Max | $222/mo Growth ($177/mo yearly): 6 sources, 2 users | | What changes the price | Seats | Sources, accounts per source, users, destinations | | Data in | | | | Ad platforms | Google Ads (Meta Ads coming soon) | Paid media, social and retail media catalogs | | Web analytics and SEO | GA4, Search Console | | | Databases and warehouses as sources | Postgres, MySQL, SQL Server, Supabase, BigQuery, Snowflake | BigQuery, Snowflake, generic database source | | Spreadsheets and files | Excel, CSV and PDF uploads; Sheets, Drive, Dropbox, OneDrive, SharePoint | Google Sheets; JSON, CSV and XML | | Where the data goes | | | | Reports and dashboards | Built in Better Analyst from a description | Looker Studio, Sheets, Excel or Power BI (one on Starter and Growth) | | Warehouse loading | Data Flows to a database on Max and Business | BigQuery and Snowflake on Enterprise | | AI analysis | Built into every plan | Supermetrics Studio, metered by AI credits | | Edit campaigns from chat | | | | Teams and security | | | | Single sign-on | SAML SSO and SCIM on Business | SSO on all plans; SAML on Enterprise | Fair is fair ## Where Supermetrics is the better pick - More platforms Social, SEO, ecommerce, email and retail media sources that Better Analyst does not connect to. - Your current reports If the team already reports in Looker Studio, Sheets, Excel or Power BI, Supermetrics feeds those tools directly. - Warehouse loads Enterprise plans load marketing data into BigQuery or Snowflake for a data team to model. - Write access Supermetrics says its AI chats can launch or change campaigns. Better Analyst only reads. One workspace ## Analysis, dashboards and delivery together Chat with your data, build dashboards, keep tables current with Data Flows, and send reports to email or Slack. Data VisualizationData PreparationData ScienceDashboardsData FlowsPresentationsEnrich ![Better Analyst - Data Visualization](https://betteranalyst.com/screenshots/home-data-visualization-v2.png) FAQ ## Common questions Is Better Analyst a Supermetrics alternative? For Google Ads, GA4 and Search Console reporting, yes (Meta Ads is coming soon): connect the accounts, ask questions, and build the dashboard in one place, without a separate BI tool. If you need many other marketing platforms piped into Looker Studio or a warehouse, Supermetrics covers more sources. How does pricing compare? Supermetrics Starter is $55/mo ($44/mo billed yearly) for 3 data sources, 1 user and one destination; Growth is $222/mo for 6 sources and 2 users. Better Analyst has a free plan, Starter at $20/mo, and Max at $40 per user per month, priced by seat rather than by source. Can I use Supermetrics and Better Analyst together? Yes. If Supermetrics already lands your marketing data in Google Sheets, BigQuery or Snowflake, connect that sheet or dataset to Better Analyst and ask questions of it, including platforms Better Analyst does not connect to directly. Do I still need Looker Studio? Not for Better Analyst. Dashboards are described in chat, built and shared inside Better Analyst, and Google Ads and GA4 dashboards refresh on schedule. If clients expect a Looker Studio report, a Data Flow can keep a Google Sheet current for it. Can Better Analyst change my campaigns? No. The Google Ads connector, and the Meta Ads connector that is coming soon, are read-only. They report on campaigns, ad groups or ad sets, and ads, and never change bids, budgets or creative. ## Ask your ad accounts a question. Free plan, no credit card. Connect Google Ads and compare the answer with your current report. [Get started free](https://betteranalyst.com/signup) [See pricing →](https://betteranalyst.com/pricing) Supermetrics is a trademark of its owner and is not affiliated with Better Analyst. Out of date? [Tell us](https://betteranalyst.com/contact). See also [Looker Studio vs Better Analyst](https://betteranalyst.com/vs/looker-studio), [Google Ads reporting](https://betteranalyst.com/solutions/ppc-reporting) and [Cross-channel marketing dashboard](https://betteranalyst.com/solutions/cross-channel-marketing-dashboard). - [Supermetrics pricing](https://supermetrics.com/pricing) - [Supermetrics connectors](https://supermetrics.com/connectors) - [Supermetrics product overview](https://supermetrics.com) - [Better Analyst Google Ads docs](https://betteranalyst.com/docs/connectors/google-ads) - [Better Analyst Meta Ads docs](https://betteranalyst.com/docs/connectors/meta-ads)