Google Analytics connector

Analyze Your Google Analytics Data with AI

Connect Google Analytics 4 to Better Analyst and ask questions about your website traffic, user behavior, and conversions in plain English.

  • Free to try
  • Read-only access
  • GA4 supported

Try a real question

Your question carries into your free workspace

  • Quick setup

    Simple Google sign-in with no manual configuration. Select your GA4 property and start analyzing in under a minute.

  • Secure connection

    Enterprise-grade OAuth 2.0 authentication. Read-only access. Credentials stored encrypted.

  • Real-time access

    Query your live GA4 data instantly. No exports, no stale CSVs. Always the latest metrics.

What you can analyze

  • Traffic Analysis

    • “How many sessions last month?”
    • “Top 10 pages by pageviews?”
    • “Traffic trends past 90 days”

  • Source & Campaign Analysis

    • “Which channels drive the most traffic?”
    • “Organic vs paid this quarter?”
    • “Highest conversion rate campaigns?”

  • User Behavior

    • “Average session duration by device?”
    • “Bounce rate by landing page?”
    • “Highest exit rate pages?”

  • Conversions & Revenue

    • “Conversions from Google Ads?”
    • “Conversion rate by country?”
    • “Revenue by traffic source?”

Google Analytics reports you can build

Detailed setup guideStep-by-step instructions for connecting and configuring Google Analytics.

Explore other connectors

Frequently asked questions

What version of Google Analytics does Better Analyst support?
Better Analyst supports Google Analytics 4 (GA4). Universal Analytics (UA) was sunset by Google in July 2024. If you haven't migrated yet, Google has automatically migrated your property to GA4.
What permissions does Better Analyst need?
Better Analyst only requires read-only access to your Google Analytics data. We use OAuth 2.0 to authenticate securely through Google's official API. We never modify your analytics configuration or data.
How do I connect Google Analytics to Better Analyst?
Click "Connect Google Analytics," sign in with your Google account, and select the GA4 property you want to analyze. The entire process takes less than a minute. No API keys or manual configuration needed.
What data can I analyze with Better Analyst?
You can analyze all standard GA4 metrics including sessions, pageviews, users, bounce rate, session duration, traffic sources, campaigns, conversions, revenue, device categories, geographic data, and more. Ask any question in plain English.
Is my Google Analytics data secure?
Yes. We use enterprise-grade OAuth 2.0 authentication provided by Google. Your credentials are never stored on our servers. Data is encrypted in transit and at rest. We maintain read-only access and never modify your analytics setup.
Can I compare time periods in my analytics?
Absolutely. You can ask Better Analyst to compare any time periods — for example, "Compare this month's traffic to last month" or "Show me year-over-year growth in conversions." The AI handles the date calculations automatically.

Ready to Analyze Your Google Analytics Data?

Connect Google Analytics