Comparison

Supermetricsvs Better Analyst

Supermetrics moves marketing data into the tools you already report in. Better Analyst answers the question and builds the dashboard itself.

Supermetrics

A marketing data pipeline

  • Sends marketing data to Looker Studio, Google Sheets, Excel, Power BI or an AI chat
  • Covers paid media, social, SEO, ecommerce, email and sales sources
  • Priced by data sources, accounts per source, users and destinations

Best for: Teams that report in Looker Studio or Sheets and need many marketing platforms.

Better Analyst

An analytics workspace

  • Ask about Google Ads, GA4 and your business data in one chat, with Meta Ads coming soon
  • Dashboards, Data Flows and alerts are built in, with no separate BI tool
  • Per-seat plans from $20/mo, and a free plan with no card

Best for: Teams that want the answer and the dashboard, not only a data feed.

Supermetrics details verified on its own public pages in . Better Analyst prices come from our live plan catalog.

Side by side

At a glance

FeatureBetter AnalystSupermetrics
Pricing
Try itFree plan, no card14-day free trial, no card
Entry plan$20/mo Starter$55/mo Starter ($44/mo yearly): 3 sources, 1 user
Next plan$40/user/mo Max$222/mo Growth ($177/mo yearly): 6 sources, 2 users
What changes the priceSeatsSources, accounts per source, users, destinations
Data in
Ad platformsGoogle Ads (Meta Ads coming soon)Paid media, social and retail media catalogs
Web analytics and SEOGA4, Search Console
Databases and warehouses as sourcesPostgres, MySQL, SQL Server, Supabase, BigQuery, SnowflakeBigQuery, Snowflake, generic database source
Spreadsheets and filesExcel, CSV and PDF uploads; Sheets, Drive, Dropbox, OneDrive, SharePointGoogle Sheets; JSON, CSV and XML
Where the data goes
Reports and dashboardsBuilt in Better Analyst from a descriptionLooker Studio, Sheets, Excel or Power BI (one on Starter and Growth)
Warehouse loadingData Flows to a database on Max and BusinessBigQuery and Snowflake on Enterprise
AI analysisBuilt into every planSupermetrics Studio, metered by AI credits
Edit campaigns from chat
Teams and security
Single sign-onSAML SSO and SCIM on BusinessSSO on all plans; SAML on Enterprise

Fair is fair

Where Supermetrics is the better pick

More platforms
Social, SEO, ecommerce, email and retail media sources that Better Analyst does not connect to.
Your current reports
If the team already reports in Looker Studio, Sheets, Excel or Power BI, Supermetrics feeds those tools directly.
Warehouse loads
Enterprise plans load marketing data into BigQuery or Snowflake for a data team to model.
Write access
Supermetrics says its AI chats can launch or change campaigns. Better Analyst only reads.

One workspace

Analysis, dashboards and delivery together

Chat with your data, build dashboards, keep tables current with Data Flows, and send reports to email or Slack.

Better Analyst - Data Visualization

FAQ

Common questions

For Google Ads, GA4 and Search Console reporting, yes (Meta Ads is coming soon): connect the accounts, ask questions, and build the dashboard in one place, without a separate BI tool. If you need many other marketing platforms piped into Looker Studio or a warehouse, Supermetrics covers more sources.
Supermetrics Starter is $55/mo ($44/mo billed yearly) for 3 data sources, 1 user and one destination; Growth is $222/mo for 6 sources and 2 users. Better Analyst has a free plan, Starter at $20/mo, and Max at $40 per user per month, priced by seat rather than by source.
Yes. If Supermetrics already lands your marketing data in Google Sheets, BigQuery or Snowflake, connect that sheet or dataset to Better Analyst and ask questions of it, including platforms Better Analyst does not connect to directly.
Not for Better Analyst. Dashboards are described in chat, built and shared inside Better Analyst, and Google Ads and GA4 dashboards refresh on schedule. If clients expect a Looker Studio report, a Data Flow can keep a Google Sheet current for it.
No. The Google Ads connector, and the Meta Ads connector that is coming soon, are read-only. They report on campaigns, ad groups or ad sets, and ads, and never change bids, budgets or creative.

Ask your ad accounts a question.

Free plan, no credit card. Connect Google Ads and compare the answer with your current report.

Supermetrics is a trademark of its owner and is not affiliated with Better Analyst. Out of date? Tell us. See also Looker Studio vs Better Analyst, Google Ads reporting and Cross-channel marketing dashboard.