Census Demographics by ZIP Code & DMA

U.S. Census Bureau American Community Survey (ACS) 2024 5-Year estimates at the ZIP Code (ZCTA) level, enriched with Nielsen DMA (Designated Market Area) mappings. Includes population totals, age distributions, race/ethnicity breakdowns, and pre-calculated percentages for 33,772 ZIP codes.

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census_zip_dma_demographics.csv
33.8K rows38 columns5.4 MB

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Data preview

zip_codedma_codedma_nametotal_populationmalefemalemedian_ageunder_5age_5_9age_10_14age_15_19age_20_24age_25_34age_35_44age_45_54age_55_59age_60_64age_65_74age_75_84age_85_plusunder_18over_18over_65whiteblackamerican_indian_alaska_nativeasiannative_hawaiian_pacific_islanderother_racetwo_or_more_raceshispanic_latinonot_hispanic_latinopct_whitepct_blackpct_asianpct_hispanicpct_under_18pct_over_65
10001501NEW YORK30511149571555435.88396165376222640854751683230153516582535156410202237282745119154473405896011641820367551892532250.611.219.717.07.316.8
10002501NEW YORK70141352533488841.327472564258727703766124279771854744274218803154892797923060911163171323638901092208585605524681246534548818.95.531.535.213.223.3
10003501NEW YORK53764262812748338.2163897394414784521136938297628127742937482633402062377049994102283391240672298118872651470076184614663.17.615.114.27.019.0
10004501NEW YORK44222328209440.1247197106541731082710554338216345244156495392774527342651510385123242389403361.86.023.58.811.216.8
10005501NEW YORK117745863591137.55523701761136743785232711656034207874903121029107451589626712236527530433103310681070653.210.423.49.18.713.5

Showing 5 of 33,772 rows

What you can do

  • Analyzing population demographics by ZIP code or DMA region
  • Comparing racial and ethnic composition across media markets
  • Age distribution analysis for market targeting
  • Identifying high-growth or aging population areas
  • Mapping demographic data to Nielsen DMA media markets
  • Building customer profiles using Census demographics

Data dictionary

ColumnTypeDescription
zip_codetext5-digit ZIP Code (ZCTA)
dma_codetextNielsen DMA numeric code
dma_nametextNielsen Designated Market Area name
total_populationintegerTotal population count
maleintegerMale population count
femaleintegerFemale population count
median_agedecimalMedian age in years
under_5integerPopulation under 5 years old
age_5_9integerPopulation aged 5-9
age_10_14integerPopulation aged 10-14
age_15_19integerPopulation aged 15-19
age_20_24integerPopulation aged 20-24
age_25_34integerPopulation aged 25-34
age_35_44integerPopulation aged 35-44
age_45_54integerPopulation aged 45-54
age_55_59integerPopulation aged 55-59
age_60_64integerPopulation aged 60-64
age_65_74integerPopulation aged 65-74
age_75_84integerPopulation aged 75-84
age_85_plusintegerPopulation aged 85 and over
under_18integerPopulation under 18 years old
over_18integerPopulation 18 years and over
over_65integerPopulation 65 years and over
whiteintegerWhite alone population count
blackintegerBlack or African American alone population count
american_indian_alaska_nativeintegerAmerican Indian and Alaska Native alone population count
asianintegerAsian alone population count
native_hawaiian_pacific_islanderintegerNative Hawaiian and Other Pacific Islander alone population count
other_raceintegerSome Other Race alone population count
two_or_more_racesintegerTwo or More Races population count
hispanic_latinointegerHispanic or Latino (of any race) population count
not_hispanic_latinointegerNot Hispanic or Latino population count
pct_whitedecimalPercentage of population that is White alone
pct_blackdecimalPercentage of population that is Black or African American alone
pct_asiandecimalPercentage of population that is Asian alone
pct_hispanicdecimalPercentage of population that is Hispanic or Latino
pct_under_18decimalPercentage of population under 18 years old
pct_over_65decimalPercentage of population 65 years and over

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