Pricing Plans
Compare the Free, Pro, Team, and Enterprise plans side by side. See chat, AI credits, Team people and viewers, sharing, Slack, Data Flows, alerts, embedding, and security features.
Choose the plan that fits how you work. Every plan includes AI chat, analysis, spreadsheets, charts, and reports. Paid plans add unlimited chat, room for real work, automation, sharing without our badge, and, on Team, a shared workspace for your team.
Plan Comparison
Free
$0/month
For trying Better Analyst on a real task:
- 10 chat messages each month
- 5MB file uploads, 1 file per chat, 5 files in total
- 1 connected data source of any type; custom APIs count toward it
- 1 dashboard, refreshed by hand up to 5 times a day
- 3 saved tasks
- 100 AI credits per month for PDF to Excel and AI enrichment
- Excel & Google Sheets add-ons: 20 formulas per month, then an upgrade prompt
- Public share links with a "Built with Better Analyst" link; charts carry a watermark
- Row-level and table/column rules on a source
- Cloud file import, message while running, and voice dictation
- Two-factor authentication (2FA)
- 60-day data retention
- Docs support
Pro
$30/month, or $20/month billed annually ($240 a year, save 33%)
For one person doing real work. Everything in Free, plus:
- Unlimited chat, subject to fair use
- 3,000 AI credits per month for deep research, PDF to Excel, and AI enrichment (about 300 PDF pages or 150 research reports)
- Top-ups: $10 per 1,000 AI credits
- Premium AI models (Advanced and Expert)
- 500MB file uploads, 25 files per chat
- Unlimited data sources of any type, including GA4, Search Console, Google Ads, databases and warehouses (BigQuery, Snowflake, Postgres, MySQL, SQL Server, Supabase), Power BI, and Tableau
- Data Context documents
- Unlimited personal agents and brand kits
- Unlimited dashboards with daily scheduled refresh
- Scheduled reports by email, sent to anyone (Slack delivery is on Team and Enterprise)
- Unlimited alerts, checked daily (Alerts)
- Unlimited Data Flows with daily refreshes, under fair use on rows processed (Data Flows)
- No badge or watermark on anything you share
- Private share links for specific emails, with a password and an expiry date; your brand kit on shared pages; see who viewed
- Excel & Google Sheets add-ons: unlimited
- Unlimited data retention
- Email support
- Pause for 1–3 months instead of cancelling, on monthly billing
Team
$149/month, or $119/month billed annually ($1,428 a year, save 20%)
5 people included, then $15/mo per extra person ($12/mo billed annually). Viewers are unlimited and free. Everything in Pro, plus:
- Unlimited chat for every person, subject to fair use
- 10,000 AI credits per month, shared across the workspace, plus 1,000 for each extra person (about 1,000 PDF pages or 500 research reports)
- Top-ups: $10 per 1,000 AI credits
- A shared workspace for chats, files, sources, tasks, and dashboards
- Roles: admin, member, and free viewer (Roles & Permissions)
- Projects and private Projects (Projects, Private projects)
- Member attributes with per-member row, table, and column access (Set up per-member data access)
- Data access managers who look after one source's access rules without being admins
- View as member: check a dashboard or ask a test question as a teammate (View as a member)
- Per-viewer dashboards, so each person sees only the data they should
- Slack agent in channels and DMs (Slack)
- Unlimited alerts (checked daily) and Data Flows (refreshed hourly)
- Scheduled tasks and alerts delivered to teammates and Slack
- Viewer logins for colleagues and clients
- Embedded AI chat: 1 embed with unlimited users and 1,000 embedded messages a month; more at $50 per 1,000 (Embeddings)
- Team audit log, view only, last 30 days (Team audit log)
- 1GB file uploads, 60 files per chat
- Central billing
- Priority email support
Need SSO, invoicing or custom limits? Talk to us. Need more AI credits? Add 1,000 for $10 anytime, no plan change needed.
Enterprise
Custom annual contract, priced for your organization. Contact sales.
For companies of any size that need SSO, audit logs, invoicing or custom limits. Everything in Team, plus:
- Any number of people
- AI credits sized to your contract
- SAML SSO, SCIM provisioning, verified domains, and required SSO or two-factor (SSO and SCIM)
- Full audit log with CSV export
- Custom connectors built for your systems: if we don't support a source yet, such as an internal database or an industry tool, we build the connector as part of your contract
- Unlimited embedded AI chats, with your logo
- DPA, SLA, security review, and invoicing or purchase orders
- Dedicated support
Visit the Pricing page in your dashboard for current pricing and to upgrade.
If you're on an older plan
If you subscribed to Starter, Max, Business or Embed before November 2026, you keep your plan at the price you pay today. Nobody is moved to a new plan automatically, and those plans are no longer sold to new customers.
One thing does change: Max and Business now count bulk work in AI credits instead of AI Actions. They keep at least the allowance they had. A PDF page is still 10 credits, and a research report is 20 instead of 50.
- Max includes everything in Pro, and keeps any limits that were already higher than Pro's. It includes 5,000 AI credits per person a month.
- Max (Legacy) includes everything in Pro, with at least as many AI credits a month as it had AI Actions.
- Business includes everything in Team, plus SSO, SCIM, and the full audit log. It includes 15,000 AI credits per person a month, shared across the team. Embedded chat keeps its per-user pricing: 3 end users free, then billed per user.
- Starter keeps its features and AI Actions. You can switch to Pro whenever you like from the Pricing page; before you confirm, you'll see what you get and anything you'd lose.
- Embed is an end-user plan for embedded chat. It keeps its features and AI Actions.
Feature Details
Chat
Each prompt you send to the AI counts as one message, whether it's a quick question, a full analysis, or a follow-up.
- Free has 10 messages each month.
- Pro, Team, and Enterprise have unlimited chat, subject to fair use for each person. Normal use, even heavy daily use, stays well inside it. Chat never uses AI credits.
AI credits
AI credits are only used for bulk work: a PDF page is 10 credits, an enriched row is 1, and a deep research report is 20. Chat never uses credits.
| Work | AI credits |
|---|---|
| PDF to Excel (AI Extract) or PDF analysis | 10 per page |
| PDF to Excel (Table Extract) | 1 per file |
| AI enrichment and text analysis | 1 per row |
| Deep research report | 20 per report |
| Chat, formulas, charts, spreadsheets, and dashboards | None |
| Plan | AI credits per month |
|---|---|
| Free | 100 (deep research needs Pro or above) |
| Pro | 3,000 |
| Team | 10,000, shared across the workspace, plus 1,000 per extra person |
| Enterprise | Sized to your contract |
Pro, Team, Max, and Business can buy top-ups at $10 per 1,000 AI credits when a month runs over. Unused top-ups carry over one month. See Usage & Top-ups for details.
Data Connectors
Connect to external data sources:
- Analytics and advertising: Google Analytics, Google Search Console, Google Ads, Meta Ads (coming soon)
- Business intelligence and connected bases: Airtable, Power BI, Tableau
- CRM: Salesforce, HubSpot
- Cloud files and spreadsheets: Google Sheets, Google Drive, Dropbox, OneDrive, SharePoint
- Databases and warehouses: MySQL, PostgreSQL, Supabase, Microsoft SQL Server, Google BigQuery, Snowflake, Amazon Redshift, Databricks
- Custom APIs: call any REST API
Free includes one connected source of any type, and a custom API counts as that source. Pro and up include unlimited sources of every type, custom APIs included.
Code Execution Timeout
Each code execution has a time limit. Higher plans allow longer-running analyses, which helps with large datasets, complex models, and data-heavy operations. If your code exceeds the timeout, you'll see an error suggesting you simplify the request or upgrade for more time.
Embedding
Embed Better Analyst's AI chat on your own website or app:
| Feature | Free | Pro | Team | Enterprise |
|---|---|---|---|---|
| Embedded AI chats | 0 | 0 | 1 | Unlimited |
| Custom greeting and colors | — | — | Yes | Yes |
| Dynamic row-level security | — | — | Yes | Yes |
| Embed users | — | — | Unlimited | Unlimited |
| Embedded messages included | — | — | 1,000/month | Sized to your contract |
| More embedded messages | — | — | $50 per 1,000 (unused messages carry over one month) | Sized to your contract |
| No Better Analyst branding | — | — | Yes | Yes |
| Your logo | — | — | No | Yes |
Every message an embed user sends, in chat or in a dashboard's "Ask about this data" box, counts toward your workspace's embedded messages. Your own test accounts never count. When the month's messages run out, embed users see a short "limit reached" note until the next month or until you add more, and you get an email. If you subscribed to Business before November 2026, your embeds keep per-user seat billing.
Embeddable chart links are available on every plan.
Tasks
| Feature | Free | Pro | Team |
|---|---|---|---|
| Saved tasks | 3 | Unlimited | Unlimited |
| Manual runs | Yes | Yes | Yes |
| Scheduled runs | No | Yes | Yes |
Projects
Projects keep related chats, dashboards, Data Flows, alerts, and tasks together, for a client, a team, a campaign, or anything else.
| Feature | Free | Pro | Team |
|---|---|---|---|
| Projects in a team workspace | Preview only | Preview only | Yes |
| Private projects | No | No | Yes |
Projects are part of the shared workspace on Team and Enterprise. On Free and Pro you can look around, but creating a project needs Team. Archived projects don't count toward any limit. See Projects.
Alerts
| Feature | Free | Pro | Team |
|---|---|---|---|
| Active alerts | 0 | Unlimited | Unlimited |
| Checks | — | Daily | Daily |
| Delivery | — | Email and Slack | |
| 90-day preview before you save | Yes | Yes | Yes |
Paused alerts don't count toward the limit. On Free you can set up an alert and see its preview, but saving it needs an upgrade. See Alerts.
Data Flows
| Feature | Free | Pro | Team |
|---|---|---|---|
| Active saved flows | 0 | Unlimited | Unlimited |
| Delivery access | 10 successful one-off Sheets tests per rolling 30 days | All standard destinations | All standard destinations |
| Fastest schedule | Manual test only | Daily | Hourly |
| Processed-row allowance | 50,000 / rolling 30 days | 100M / rolling 30 days | 500M / rolling 30 days |
Every run reads at most 100,000 rows from each source, on every plan. Paid plans do not have a separate monthly execution quota. A 20-start rolling-hour safety limit applies to manual runs of each saved flow. See the Data Flow fair-use policy for processed-row calculation, reservations, lower connector limits, atomic failure behavior, and the no-overage policy.
Sharing
| Feature | Free | Pro | Team | Enterprise |
|---|---|---|---|---|
| Public links to chats, charts, and dashboards | With branding | No branding | No branding | No branding |
| Private links (specific emails, password, expiry), who viewed | — | Yes | Yes | Yes |
| Your brand kit on shared dashboards and charts | — | Yes | Yes | Yes |
| Viewer logins | — | — | Yes | Yes |
Annual vs. Monthly
| Plan | Monthly | Annual (per month) | Billed yearly | Savings |
|---|---|---|---|---|
| Pro | $30 | $20 | $240 | 33% |
| Team | $149 | $119 | $1,428 | 20% |
| Team, each extra person | $15 | $12 | $144 | 20% |
| Enterprise | — | Custom | Annual contract | — |
Team includes 5 people. Each extra person adds $15/month, or $12/month billed annually. Viewers are free and never count as people.
Annual plans have the same features as monthly plans at a lower rate. You can cancel anytime to stop future renewals. Refund requests for annual payments follow the same refund policy as monthly payments: requests must be made within 30 calendar days of the most recent payment and before the account reaches 50 total billable messages or requests (or AI Actions, on Starter and Embed) since that payment.
Choosing the Right Plan
Choose Free if:
- You're trying Better Analyst on a real task
- You use it occasionally
- One spreadsheet or file at a time is enough
Choose Pro if:
- You use Better Analyst for your own work every week
- You want unlimited chat, premium models, and your full set of data sources
- You want dashboards, scheduled tasks, alerts, and Data Flows that keep running
- You share work with clients or colleagues and want it private, branded, and badge-free
Choose Team if:
- More than one person needs the same data, chats, and dashboards
- 5 people are included, extra people are $15/month each, and viewers are free
- Each person or client should see only their own rows, tables, and columns
- You want the Slack agent in your channels, hourly Data Flows, or an embedded AI chat
- You want Projects, including private ones, to organize work by client or team
Choose Enterprise if:
- You need SSO, SCIM, verified domains, or a full audit log with export, at any team size
- You need a DPA, SLA, security review, or invoicing
- You need a connector we don't offer yet, built for your own systems
- You want more than one embedded chat, or your logo on it
- You want a larger AI credit allowance on contract, or limits set for your company
- You need a very large team; Enterprise has no limit on people
Only need more AI credits? You don't need Enterprise: Pro and Team can add 1,000 for $10 at any time.
Upgrading
- Go to Billing in the dashboard
- Click Upgrade
- Select your new plan
- Enter payment information
- Immediate access to new features
Downgrading
- Go to Billing
- Click Change Plan
- Select a lower tier
- Changes at next billing cycle
When downgrading, ensure your usage fits within the new plan limits. Excess files or connectors may need to be removed.